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Why Korea Is Garnering Merit as the Optimal Incentive Travel Destination
According to a widely known futurologist who declared that “the world is making a fundamental shift from industrial production to cultural production,” the rising dominance of the content material business over the previous few years has proven us its highly effective affect in the world financial system. A strong share of the affect has been claimed by the “Korean Wave,” with the Billboard-topping boy band BTS, the Oscar-winning movie Parasite and Netflix’s most-watched collection Squid Game headlining the sensation.
Based on a survey on Korean cultural content material carried out by the Korean Ministry of Culture, Sports and Tourism and the Korean Foundation for International Cultural Exchange, non-Koreans on common spent extra on Korean cultural content material final yr than ever earlier than. The unfold of recognition of the Korean Wave into Korean meals and sweetness, signifies rising shopper demand for not simply visible or audio contents, but additionally for the variety of experiences, existence, collectibles, and all varieties of shopper items which are Korean in identification.
Korea’s extremely developed infrastructure for MICE (conferences, incentives, conferences, and exhibitions), with its world-class expo and conference facilities, lodges, and distinctive venues, has attracted a number of large-scale conferences and industrial occasions over the years. Recognizing nice potential in the at present rising “New Korean Wave,” the Korean tourism business is growing and providing new tourism merchandise for a extra vivid expertise of Korea, together with excursions of its cultural heritage structured to tie into acquainted themes from Ok-pop, and actions the place they’ll expertise and buy Korean magnificence and meals merchandise.
With the intent to develop Korea right into a prime international vacationer destination, the Korean authorities is additionally offering incentives to vacationers round the world who’re pondering the place to take their subsequent incentive trip.
∎ The Ok-Incentive Fun Up Program
The Korean authorities at present helps conferences and industrial occasions held in Korea and incentive travel to Korea through profit packages for planners, suppliers, and members with a view to preserve a sustainable, ESG-compliant MICE business and to maximise vacationer satisfaction with their expertise in Korea. International customer teams of 10 or extra staying in Korea for no less than two nights on an incentive trip or for a convention or industrial occasion are eligible for the respective advantages indicated under.
The Ok-Incentive Fun Up Program is accessible to members eligible for incentive or enterprise travel applications, and affords advantages in line with every grade. Benefits embody souvenirs, subsidies for admission to vacationer points of interest and performances, Korean cultural expertise alternatives, particular occasions, lodging and transportation subsidies, welcome occasions, and extra.
The Ok-Incentive Value Up Program is accessible to entities that maintain a convention or industrial occasion of mid to large-scale in Korea, as nicely as incentive travel teams to Korea and travel businesses. The program additionally gives a preliminary inspection of deliberate choices and rewards based mostly on whole variety of guests to Korea in a yr. Visitors to Korea based mostly on this preliminary inspection obtain a subsidy for as much as 30% of the anticipated whole value of travel to Korea, together with airfares, lodging prices, and airport lounge service prices, relying on the variety of guests and their residence nation. Based on the numbers of tourists they ahead to Korea, travel businesses that qualify for rewards obtain prize cash, plaques, or backed travel to Korea for preliminary inspection of tourism choices.
The Ok-Incentive Reward-Up Program is accessible to travel businesses that ahead enterprise or incentive travel teams to Korea, and gives rewards in line with cumulative variety of forwarded guests. Top performing travel businesses of the yr are given a particular alternative for backed manufacturing of promotional media content material displaying the advantages supplied via enterprise or incentive travel to Korea.
In addition to all of those monetary advantages accessible to enterprise and incentive vacationers to Korea, there are different customizable tourism merchandise distinctive to Korea to offer an entire travel expertise. Such experiences embody conventional Korean delicacies and Ok-pop. A couple of nice choices are defined under.
Korea’s temple meals: Natural meals with its personal tales
As Korean cleaning soap operas (Ok-dramas) gained a big worldwide following over the years, the reputation of Korean meals has moved past classics like kimchi, bulgogi, and bibimbap to a better selection. Studies on the attraction of Korean meals to non-Korean customers who eat it regularly point out they had been interested in meals which are “healthy and rich in vegetables,” and “temple food” is the good instance of this wholesome Korean delicacies.
Korean temple meals is eco-friendly when it comes to each its elements and preparation, an interesting trait to the rising variety of health-conscious international guests, particularly after COVID-19. Temple meals, with its pure taste, wealthy texture, and delightful shade, will seize the eye and please the palate.
A temple meals expertise in Korea introduces you to the advantages and flavors of elements ready to nourish the physique with the pure goodness of nature. You can even study tales behind why specific elements had been used and the way they’re sourced and ready. Set in a soothing monastery away from the fast-paced fashionable life, such an expertise will will let you savor the “act of eating” as well as the “aesthetics of slowness” like by no means earlier than.
Korea’s wellness applications: The begin of safer and more healthy travel
Due to considerations over COVID-19, well being and security have develop into prime priorities in choosing a number nation for a convention or enterprise occasion or travel destination. With this in thoughts, Korea affords a variety of wellness applications to guests looking for enterprise or incentive travel.
Sancheong County in Gyeongsangnam-do Province, the place the World Traditional Medicine Expo was held in 2013, embraces its regional heritage and pure sources and has positioned itself as a vacationer resort city centered on the artwork of Korean medication. At Donguibogam Village (Donguibogam is the most well-known guide on conventional Korean medication) in Sancheong County, guests can strive their hand at making aromatherapy sachets, expertise conventional warmth remedy with detoxifying virtues, and revel in forest walks that heal the senses, amongst the vary of actions accessible.
Jeju Island, a well-liked incentive trip destination for Chinese, Taiwanese, and Southeast Asian guests, affords a tea ceremony expertise in quite a lot of settings, together with the cypress forest, refreshingly inexperienced tea area, oreum or volcanic cone. A standard Korean tea ceremony skilled in a pure atmosphere is certain to revitalize your physique and thoughts. With a variety of different wellness tourism choices , Korea invitations you to its shores to expertise true leisure that may go away you with the vitality of life and wellness.
Unique venues: Experience tradition, appeal, and numerous colours of Korea
Daejanggeum is a Korean interval drama that garnered worldwide viewership to develop into the most profitable Ok-drama of all time, and it has been exported to a complete of 91 nations together with China, Japan, Iran, and Saudi Arabia. With its 277-hectare manufacturing set in Yongin, a metropolis in the better Seoul space, Yongin Daejanggeum Park has been maintained as a everlasting institution for filming interval items, internet hosting different Ok-drama titles such as Jumong, Lee San, Queen Seondeok, Dong Yi, and The Moon Embracing the Sun, as nicely as the music video for Daechwita that includes Suga, a member of the world-famous Ok-pop boyband BTS. Yongin Daejanggeum Park is a must-see for Ok-pop and Ok-drama followers from round the world.
The buildings in Yongin Daejanggeum Park have been verified by specialists for historic and architectural accuracy, and supply guests with an understanding of the totally different residential areas, authorities buildings, palaces, and streets of the Three Kingdoms Era, the Goryeo Era, and the Joseon Era. There are additionally alternatives so that you can strive on conventional courtroom attire and take images at picture zones, full with the precise props utilized in drama manufacturing.
Yongin Daejanggeum Park, blurring the line between the previous and current of Korea, affords a distinctively Korean tourism expertise that Ok-drama followers will always remember.
Korea: A rustic you wish to see, really feel, and expertise in individual
The advantages supplied that will help you plan and revel in your incentive travel to Korea, mixed with all of the tourism choices, will guarantee an incredible tourism expertise for each individual in your tour group. With the best lodges and world-class transportation together with enterprise infrastructure to make your keep as snug and handy as attainable, you may be brimming with power to get out and expertise the whole lot you’ve seen in Korean popular culture. As a rising international star in the incentive tourism scene, Korea welcomes you with open arms.
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