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After witnessing immense success in the preliminary section of the ‘More & More’ campaign, South African Tourism is again with its second leg. For the first time ever, the tourism board has roped in Indian influencers Radhika Sharma and Ankita Kumar to focus on the range of experiences that South Africa has to supply Indian travellers. In line with its sustained restoration efforts and dedication to have interaction with the Indian market by way of desi or localized content material, ‘More & More’ will roll out PAN India on 25th January 2023. The campaign shall be divided into two phases – consciousness and conversion and shall be stay throughout all social media platforms like Instagram, Facebook, Twitter and YouTube. Ads will even be seen throughout billboards in 8 cities specifically Mumbai, Delhi, Ahmedabad, Surat, Kolkata, Hyderabad, Chennai and Kochi.
The preliminary section of the ‘More & More’ campaign launched in Q1 of 2022 performed an important position in the vacation spot surpassing its annual targets by attracting 33,900 plus Indian travellers to South Africa. For the second section of the ‘More & More’ campaign, Indian influencers Radhika Sharma & Ankita Kumar launched into a 15-day lengthy journey discovering hidden gems in the provinces of Gauteng, Mpumalanga and KwaZulu-Natal. Inspired by the success of the first version of the campaign, South African Tourism continues to showcase and rejoice the nation’s off-beat locations by way of the eyes of Indian travellers to encourage extra Indians to go to South Africa. From 3,000+ journey actions to thrilling culinary experiences and extra, the Rainbow nation overflows with exhilarating encounters tailor-made to each traveler’s distinctive want and preferences. ‘More & More’ builds on the emotion and spirit of journey, and the subsequent section will deal with protecting different provinces of Northern Cape, Western Cape, Eastern Cape, Free State, Limpopo and North West.
Reflecting on the demand for offbeat experiences, particularly by millennial and Gen Z travellers, South African Tourism is packaging and promoting itineraries celebrating new, comparatively unexplored areas. Efforts throughout shopper and commerce are actually strategically crafted to rejoice areas like Port Elizabeth, Robertson, West Coast, Drakensberg in KwaZulu-Natal, Panorama Route (Mpumalanga) and Garden Route whereas utilizing the standard cities of Cape Town, Johannesburg and Durban as anchor entry/exit factors.
South African Tourism, Hub Head – Middle East, India and South-East Asia, Neliswa Nkani acknowledged, “I have always believed that to appeal to an audience base, we need to engage with them via voices that they relate to. South African Tourism is excited to finally be able to bring alive a collaboration concept that features Indian faces experiencing and celebrating the beauty and diversity of destination South Africa. The country has a lot to offer to every traveler segment, especially those who are eager to go beyond the confines of the ordinary and explore hidden gems. It is heartening to see our efforts to localize and strengthen our offerings through the eyes of these digital influencers come alive.”
“As we move forward with our recovery efforts in-market, we will continue working closely with our trade partners in India and South Africa to highlight newer regions, maintain growth momentum and collaborative progress.”, she continued.
India, the 6th largest worldwide marketplace for South African Tourism continues to be a serious precedence with the tourism board elevating engagement efforts in the coming months to faucet into the summer time journey season. India holds appreciable progress promise particularly provided that Indian travellers are the largest worldwide shoppers of journey in South Africa. At current, a number of stop-over flights fly from India to South Africa, together with Emirates, Qatar Airways, Ethiopian Airlines, Kenya Airways and Air Seychelles.
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